10 Things Sex Toy Consultants Want You to Know, But Won’t Exactly Say to Your Face

These have all really happened to me in my 6 years of business.

1. When you ask about how amazing my sex life must be. I may tell you it’s totally fabulous, but I’m a mom, wife, business woman, house cleaner, cook, part-time chauffeur and bookkeeper. How do you think my sex life is now?

2. When party sales finished at $150 with no bookings and you ask me how it went, I’m lying when I say “It was great!” You say “So how much free stuff did I get?” I say “Nothing. I’m sorry,” then cringe at the gas pump on the way. A party should be at least $300 for a sex toy consultant to be semi-pleased.

3. Fine, your boyfriend can stay at this “Girls Night In” since you’re insisting. But be aware. That squirming he’s doing in his chair during the demo is not what you think, hun. He’s not turned on. He’s actually REALLY uncomfortable. Send him on his way before the party, trust me.

4. When you come to the party, you should come prepared to shop. Above all, it’s a SHOPPING event. The hostess WANTS good sales to get free stuff. When you tell me that you will order online at home or call me with your order later, we know that there is a 99% chance that you won’t. Order AT the party, like everyone else.

5. If you live more than 2 hours from us, we are telling you that we “enjoy the ride” to be polite. We aren’t exactly going to come out and say “I’m afraid of wasting my time, so you better work for sales and make it worth our while!” So if a consultant is going to drive far, work extra hard for good attendance and outside orders. We REALLY appreciate that.

6. If you’re a hostess and put more emphasis on the food than our presentation and products, you’ll be running to the oven every 10 minutes to check on your wings while missing out on the laughs, games and intriguing sex info. Opt for non-oven finger foods and a big punch bowl where everyone can help themselves to drinks. By the way, wings will get the toys dirty. Nooooooo!

7. Just because it’s a vibrating toy and it’s turned on, doesn’t mean you should shove it down your pants. You’ve just ruined it for the rest of the people at the party who didn’t see it yet. And you’ve embarrassed your hostess big time.

8. When we do a bachelorette or birthday party for you and we only receive 3 small orders out of 20 people, it CAN cause us to leave a party feeling broken-hearted. We aren’t free entertainment. We’re moms and/or self-supporting women out to make some money for a good purpose. This is why you may call a consultant for such a party and she requests a deposit.

9. Bragging that you have this toy and that toy and this toy and that toy will not only tell the rest of the guests about your crazy toy-fueled sex life, but will tell us that you’d make a really good recruit. We WILL ask you if you’d like to join our team!

10. If you ask me if I’ll accept food stamps as payment don’t take offense to my long silence and confused stare. Eventually, it’ll come around to ask you if you’re interested in the business opportunity.

Innovation Consulting Defined and Explained

What is innovation consulting? How can you make use of it? Before we answer those questions, we must first learn about some things which may be essential in order to answer those questions. Having their own business to run is what most people have in mind. Our way of living is quite difficult these days, and having your own business to run can help you in tons of ways. But, having your own business to run is just not that easy at all. Meaning, you have a lot of things to consider and you must avoid making errors as much as possible. The question is “How can this be achieved?”

As you have observed, we are undergoing a lot of innovations each month or year. We are in the era of advanced technology, and innovation is major parts of technology. If you have a business, it is also necessary to learn about the current innovations that are happening in order to be updated with the latest trend. Business firms are always trying their best to be updated; they want to keep up with the current innovations in technology. By now, you may have a little idea about what this is about.

Innovation consulting is a business strategy which is mostly done by business firms or companies in order to learn new things which may be necessary for the growth of their business as well as be up to date with the latest innovation. For instance, a business firm wants to create new products, the business firm then asks for innovation consulting from experts about what ideas they may come up with. With innovation consulting, the business firm will be able to learn if their ideas may be good enough to “click” in the market and serve their consumers or customers very well. Through innovation consulting, they will be able to learn how to be more productive and accelerate their production growth. They will also learn how to properly manage their financial status.

Through innovation consulting, companies or business firms will have an assurance that they will continue to grow and make new products. They will be able to compete very well against their competitors and will continue to learn new ideas which are necessary for the survival of their company.

Environmental Consulting – An Introduction

Environmental consulting is another form of compliance consulting needed by people from different industries to ensure that they are complying with the existing environmental regulations. Environmental consultants often offer construction services like lead hazard assessment, asbestos hazard assessment, and conducting studies and reports for clients to ensure that they’ll prevent possible sanctions from the government.

How to become an environmental consultant?

You need more than just love for Mother Nature in order to sink your teeth into this endeavor. It is a must that you have a degree in environmental science, environmental engineering, and other related science disciplines. It is also a must that you have in-depth knowledge when it comes to environmental regulations as you are expected to advice your clients on how they can avoid possible fines, misguided transactions, and legal actions.

Why become an environment consultant?

Aside from doing your part in saving the Earth, having a career in this field is very lucrative and rewarding. Amidst mounting public concern regarding climate change and environmental degradation, this particular industry is expected to grow enormously in the next 3-5 years. More and more companies who are now using “going green” as part of their marketing campaign, are more than happy to spend good money on this particular consulting service as this would mean more chances of attracting new business for their company.

How to become an effective environment consultant?

Aside from having the needed educational background and skills, it will also help if you are an environmentalist yourself and that you have first-hand relevant experience and relevant background.

Home Business Consultant – What’s it Worth to You?

Unemployment is at 17% and well on its way to 25%. Every day we hear about a City, State or Country that is on the verge of Bankruptcy. Yet for those who pay close attention to their Home Business Consultant, these are the best years in recent history…with an outlook of ENORMOUS prosperity.

You are living during one of the most exciting times in recent history. Yes, I said exciting.

You see, only those who are relying on others for their income are worrying. You and I, however, see this as a time of Opportunity.

Opportunity for us, but more importantly opportunity for everyone who decides to educate and arm themselves with the knowledge that will help them become prosperous.

Let’s Go Over A Couple Scenarios…

If it’s true that History repeats itself, we are going to see some VERY interesting financial times ahead of us.

We are at an ALL TIME high with the amount of debt we’ve got and an ALL TIME low in terms of savings.

Now this doesn’t take an economist to figure out what happens next…If you can’t afford to pay for something, the debtor takes it away from you.

When this happens on a VERY large scale it’s not just your car, TV or furniture that gets taken away…it’s your JOB.

If you’ve been paying attention to your home business consultant, you are ready to transition into a Home Business Entrepreneur.

On the other hand, if you have been putting off dealing with a home business consultant, you are going to be left scrambling.

So, I guess you can put off any advice you get from your home business consultant and not prepare yourself. Or you can begin to take notice and be proactive.

This Is Usually How It Goes…

“I don’t have time to work on building my business.”

“I’m just not a very technical person.”

“I feel funny about putting out Marketing on Social Media.”

“Do I really have to do Videos?”

“PPC is confusing, I’ll just wait until I can outsource.” Etc, etc, etc…

I guess you’re right. Having no job, losing your car and having your house foreclosed on are much better alternatives.

What If I’m Just Half Right?

Let’s say our global economy is able to defy all mathematics and is able to self correct.

But instead of sitting back and doing nothing, you took the time and energy and learned how to become a business builder and took the advice of your home business consultant.

Not only did you not lose your car, TV, furniture or your house, but you acquired a new skill that allowed you to VOLUNTARILY leave your JOB!

What would that be like? You can be one of the few who decides to take their life into their own hands and write their own paycheck.

Take a look around. Who are the people making the most money?

Small Business Consultant Tips For Google Optimised Success

A successful small business consultant that focuses on online success knows a few things about how to appeal to Google. With the vast majority of searchers looking at Google.com for advice on how to find what they’re looking for, you want your company to be seen by Google as relevant to your niche. A consultant can help you in that regard.

Optimising your company website for Google requires a few things, such as:

A well designed site that is easy to navigate.
Content that makes it glaringly obvious what niche your site is in.
Key areas that are optimised with keywords and key phrases.
Regular updating.
The above is not an exhaustive list of the things you need to pay attention to since there are other factors as well, such as how competitive your business category is but by spending time on the above areas, you will get noticed by Google and Google will be most likely to send you the right sort of traffic.

Site Design

Site design is good for customers but if it’s optimised for Google as well, it could help your site get indexed in search engines faster. Various things can help.


Content is definitely helpful in getting noticed by Google. When search engine spiders crawl the pages of your site, they are looking at what exists there so they can ascertain what the site is about. If your content matches your niche and matches the sorts of phrases people are searching for, Google will present those people with your site as an answer to their queries.

Key Areas: Meta Tags

Your meta tags are areas that are paid specific attention to by search engines. Having information in those tags will help you substantially. These tags include: title, image, description, URL / permalink, and others. A skilled consultant knows how to research to determine which tags will help you to get noticed by search engines and get clicked on by interested people who may have their credit card in hand – ready to make a purchase.

Regular Updating

There’s no such thing as a website that’s complete. At least… there shouldn’t be. Search engines will visit new content regularly so that they can continue to send you new traffic and reinforce your status as continually relevant to the words you are already ranking for. They never stop crawling and the more often you update with valuable and optimised content, the more chances you’ll get the results you want. Stop updating and they’ll be indexing new pages on another site. A small business consultant knows that search engine optimising is a job that’s never done and can help you continually optimise so that you constantly get a stream of relevant and profitable web traffic.

Company Brand Vs. Individual Brand: Which Way to Go?

Bounty, Folgers, Head & … Nescafe, Dancow, Maggi, … Winston; what do these brands have in common? What about Sony, Philips, Kraft, … While the first list can be grouped into

Bounty,Guest Posting Folgers, Head & Shoulders, Nescafe, Dancow, Maggi, Marlboro, Winston; what do these brands have in common? What about Sony, Philips, Kraft, Coca-cola? While the first list can be grouped into 3 manufacturers – Procter & Gamble, Nestle, and Philip Morris — the second inundates you with lengthy catalog of different kinds of product categories that fall under a single company brand.

The practice of keeping a multitude of individual brands, as well as sticking to the company brand to identify products of diverse range of categories, have long defined branding strategies in marketing history. Each comes with its own advantages and drawbacks, spurred primarily by nature of business, social and economic environment, and consumer perceptions. So here’s a list of imperatives you can reflect on when choosing and developing proper branding strategies for your business. Though I refer to the Internet at a few lines, they are not exclusively applicable to Internet branding, but to branding in general marketing context.

Availability of resources

Managing multiple brands naturally spawns demand for more financial, human, and technical resources. Effective use of the Internet for branding and customer-relationship purposes connotes competent technical, management, and marketing team at the back end, buttressed by sufficient available funds. From the early stage of planning and development to regular maintenance and periodical improvements, combination of human, technical, and financial capital are the building blocks of successful Internet marketing programs.

At the very least, you need one site for each brand with its own individual domain and brand characters, maintained by exclusive teams of developers, editors, designers, and marketers. Some might suggest merging all brands under one major site and divide them into a series of smaller ones under sub domains, all of which are managed by one single team. But this approach would dilute the real identity of each brand as well as weigh down productivity and performance of the supporting team.

A case in point is AOLTimeWarner, whose plethora of brands spans across Time, Fortune, Business2, People, Money magazines, America Online, Warner Music, and CNN, to name some. Recognized by its independent identity and target audience, each brand maintains an online territory of its own that conveys individual character, spawned by the design, content, and domain name. There is a very little – if any – feel of and reference to AOLTimeWarner as the parent brand.

Credibility of corporate brand

The positive image of a strong company brand can extend to and boost the credibility of the products under it, especially those new to the market. Sony and Philips for instance, capitalize on their long-held image as trustworthy makers of high-quality and durable electronics to support the marketability of their products. Furthermore, this strategy serves as a competitive advantage when launching products of either little/ no innovation, without meaningful features in the consumers’ eyes, or of major innovation. Consumers will associate the ‘useless’ products with the company brand, hence they will be more receptive to the marketing message. In a similar vein, when encountering major technological advancements such as plasma TV or MP3-capable stereo, consumers rely on the trustworthy corporate brand to unload the burden of dissonance off their back when considering trial or purchase.

The power of a strong corporate brand is even visible in company with multiple brands as demonstrated by CNET, which incorporates its well-known name into less popular sub brands under its network — News.com, Search.com, Download.com, Shopper.com, CNET Radio — to boost their credibility. You can instantly get the ‘feel’ of CNET when logging on to any of these sites as they essentially share the same colors, layout, and navigation. News junkies are ensured of the credibility of content presented by News.com, which bears the CNET logo of trustworthy brand of network of technology-related sites.

Ironically, the strongest point of a company brand is also its weakest link. Relying on a single brand can do widespread damage across sub brands in catastrophic episodes, even when only one product involved. In the wake of Ford-Firestone tire debacle in 2000 for a while both companies were down in the toilet with eggs on their face, despite the exclusivity of the mishap – Firestone Wilderness AT tires on Ford Explorer.

On the other side of the spectrum, individual brands can stay virtually unscathed when their corporate parents stumble upon mishaps. The downward spiral that illustrates AOLTimeWarner’s image since the completion of AOL-TimeWarner merger in early 2001 does little harm to its brands; the general public sees Fortune and Warner Music as separate entities with their own image and characters, without drawing any reference to the fact that AOLTimeWarner has become an example of a failed mega merger.

Association to established brand

It is more practical and easier to launch an individual brand when not operating under the shadow of corporate brand – particularly in the wake of a disastrous event that hurts the image of the company. The new brand can be safely introduced to and accepted by the market without the fear for consumers’ associating it with the corporate brand under crisis.

This advantage has been enjoyed repeatedly by consumer-goods companies such as P&G and Unilever. P&G exploits the potential of emerging markets in South America and Southeast Asia by creating regional brands, without noticeable connection to the image of P&G and its other brands in the United States and other countries. Furthermore, except for those in business and economy sector, probably nobody has no idea what P&G is or what it does, or what company makes their laundry detergent.

Conforming to the unofficial but widely existent phenomenon that no school of thought can be valid at all times, the two branding strategies I am proposing here are subject to a set of constraints — current condition of market, nature of business, and consumer, economy, and social environments. The persistent success of Sony in sustaining mind share as a household name in advanced and long-lasting electronics, may justify the option of going with company brand. Yet for more than fifty years Nestle and P&G, and now AOLTimeWarner, have proven that settling down in the background and instead diverting the spotlight to a set of well-managed individual brands, can be a lifesaver during times of crisis.

How to make Custom Cardboard Boxes more Effective in the Buisness

Custom packaging is essential when it comes to promoting and expanding your business. Whether it’s a small business or a fast-growing business, custom cardboard boxes play an important role in promoting your products and its presentation which is crucial if you want your products to have an everlasting good impression on the customers. If the packaging is good it surely has an impact on you but if it is n’t then you probably either don’t care about the product or simply the brand. We have a number of reasons to show you that custom packaging plays an important role in marketing your products or expanding your business.

First impression is always the last impression!

A jaw-dropping first impression can be the main reason that would promote your products. When you invest in your product’s packaging it shows the quality and standard of your product. It also becomes a reason why people should buy your product and why not someone else’s. Good packaging is one of the best marketing strategies to drive attention towards your brand and products. We know that investing in custom cardboard boxes might get too costly sometimes but in the end,Guest Posting it is quite rewarding for marketing your product. In short, when you invest in the quality of your product, it is packaging, etc. It’ll automatically drive people to buy your product as they’ll find your product to be of a high standard and high quality. If you are going to launch a new product or business, the Custom cardboard boxes will help you to lure more customers for this purpose. This is the fact people can only attract by the creative packaging that also tells volumes about the quality of the packed product inside. Therefore, it is necessary to create an initial good impression of your brand by selecting the right packaging. Only the exclusive features and qualities of the packaging can give know/how of your brand. The Custom Product Boxes are the only way to inspire or excite customers to use or buy your product. However, give your business the right exposure with the accurate packaging which it deserved.

Good cardboard boxes add value to your products

Marketing your product can be very hard if you do not invest to increase its value. People love high-quality products. Who doesn’t? Consider yourself going inside a shop. You like the brand but as soon as you review their products, the packaging and the presentation you get turned off. Why so? Because the brand didn’t invest in its products to increase their value. When you bring quality to the table, people buy it. Whether it’s a bit pricy people will always buy it even if they have to save money for it. So a good custom packaging not only adds value to the product but also doubles its worth. Good packaging is the cause of the attractions of the customers and makes them encourage to buy your products.

Custom cardboard display boxes help drive people’s attention to your brand

Marketing is mainly done to promote your business or brand to a larger audience. What would you do if someone told you that if you invest in the packaging of your product it’ll help drive people’s attention to your products which will eventually promote your brand? You would go for it, right? Custom packaging becomes the sole reason why people would prefer buying your product. Even if the product itself isn’t of that high quality if the packaging is appealing people would still consider the product to be high end. In short good custom product packaging motivates people to buy the product.

Good product packaging provides details about your product

High-end products are known for their thoroughly designed, detailed custom packaging. Custom packaging is of great importance as it provides information about your product, what is it about and why should one buy it, etc. Suppose your brand sells a good quality vape. Your custom printed cardboard boxes would help provide people with information about your product, it’s composition and what it’s about. Moreover, people always get to know about the product through its custom packaging. It helps people to decide better whether they need the product or not. A highly designed and specific custom packaging is crucial in branding your product.

Helps strengthening your brand

The main purpose of marketing is to strengthen your brand and promote its products. Custom packaging is a form of marketing that will help promote your brand. Many investors prefer to invest in the custom packaging of a product than into the product itself. It is mainly done to maintain a solid impression on the audience so that it would persuade them to buy the product. When a larger audience buys your product it results in the promotion of your brand. These people would tell their relatives about the product and as a result, their relatives would buy it too. Hence cardboard storage boxes with lids play a valuable role to strengthen up a brand image.

Is essential for keeping the product safe during transformation

For marketing your brand’s products it is essential to make sure that your products remain safe within the packaging. Any damage to your product can result in a waste of investment. A high-quality custom packaging helps keep the product safe for a longer duration. If your product is made of glass or simply if it is fragile then you would require a layer of high-quality bubble wrap of flexible transparent, plastic material to cover it up. This will help keep the product safe within the package box and gives extra safety to the product. A good custom packaging is also very helpful when it comes to transporting your products to other cities or even countries. This type of packaging is very supportive and helpful in shipping purpose. If your packaging helps keep the product safe then you are good to go!

Helps deliver your product as gifts

If your brand is about vapes then you must invest in high-quality vape packaging to sustain a good impression. You cannot use a perfume’s packaging on a vape product. This will not only ruin the standard of your product but also the reputation of your brand. Vape packaging boxes come in various sizes and shapes. You can choose one with a specific color that is more accurate in representing your brand. Other than that you can also invest in custom cardboard boxes with logo for adding value to the product. This will help people use your product’s packaging as gift boxes as well. They won’t have to buy another box or container for the product. These little things can be of great importance when it comes to marketing your product. Lastly, we would always suggest you invest wisely in your product’s packaging. Never neglect it. As good brands maintain their standards, you should too. It doesn’t matter whether your brand is not well known you can always turn the tables! Money talks when it is well invested. Make sure to always buy cardboard boxes as your main marketing tool in promoting your product and this will eventually solidify your brand.

5 Reasons Why Small Businesses Require Custom Logos

Startups are the zietgiest of time. However, in this over-compettitve milieu, going against a myriad of pre-set businsses is as daunting as it can get. This article is a breakdown of the top 5 reasons how a custom made logo can help strategically brand a business, and can raise it to the ranks of the industry-leader.


For every business,Guest Posting be it small or big, it is essential to mark its own identity that separates it from others. While there are a number of marketing and branding efforts that help create a distinct image in the mind of the consumers, a logo design is the most prominent one out of all.


It just takes 400 milliseconds to process the design elements in the visual cortex of our brains.

A logo is the first point of contact with your customers. It symbolizes your business, communicates the brand’s message to the viewers, and helps you achieve the desired image in the mind of the consumer. In this article, we highlight the reasons why small businesses require custom logo designs.

1. Convey Brand Emotion
According to research, about 80% increase is recorded in brand recognition with a colored logo design. Colors are a fundamental part of our lives. They evoke emotions and instigate the viewers to perceive the brand in a positive image.

By fashioning a colorful logo, you can communicate specific emotions and feelings to your customers. Take a lesson from some of the most successful brands in the world. The green of the Starbucks logo hints at eco-friendly fields of coffee, while the red of the Netflix logo indicates excitement and energy. Make a strategic decision today and reap the benefits tomorrow!

2. Attain a Professional Look
A business without a logo does not look legit or professional.

A logo design lends depth, weight, meaning, and reliability to your business. It attracts the consumers towards the brand. Without an iconic logo design, the business is forced to use plain wordmark to represent its brand.

How does a plain wordmark distinguish your brand from the competition?

An iconic logo design separates your business from amateurs and highlights your professionalism. When consumers look for your brand, they look for qualities and attributes that make a brand reliable and stable.

This feeling of reliability, trust, and integrity is conveyed through an iconic logo design. So, it does not matter what type of logo design you go for, just make sure it looks professional and represents your brand to the most authentic form.

3. Influence Your Audience
A successful business is the one that has made a home in the mind of its consumers. This is where logo designs kicks in. The primary purpose of a logo design is to create recognition. To be so memorable that the audience cannot forget it even if they wanted to.

The logo design of a brand creates an association with its consumers. Kids as young as 3-5 years old begin to link a logo with its products and offerings. Children around the age of 7-8 years can connect logo designs with the products or services they like the most. These associations last a lifetime, resulting in incredible brand loyalty.

The right logo design will help you grow your business to new unimaginable heights. When potential and existing customers look at your logo design, it instills a sense of confidence within their minds. A logo design has the power to make the targeted audience feel that the brand is precisely what has been missing from their life.

4. Stand Apart from The Competition
No matter what niche or industry you operate in, your business will always find itself competing against another business at one point or another. And if you want to come out a winner in this battle for survival, you need to find a way to differentiate yourself.

To create this unique quality that separates the business from others, most companies opt for offering first-rate products and services to its customers. At the same time, some use pricing strategies to appeal to the masses.

But here’s the thing: you need to sell your brand before you go on selling your products.

Logo design will help you grab the attention of your consumers and pull them towards your brand. It enables you to float in a sea full of competitors.

5. Communicate Your Brand Story
A logo design has the ability to communicate with the consumers. It conveys the brand message and shows the world what the brand represents.

You can showcase the essence of the brand through your logo design. But keep in mind, you don’t want to overcomplicate your logo design. Try and keep it as simple as possible to make it memorable and iconic.

For example, the logo design of Apple references an apple, connected to knowledge and learning. It also shows a bite or “byte” from the apple to create a clever play on words. Through its logo, Apple represents technology, knowledge, and innovation.

Want to achieve recognition? Use logo design. Want to stand out from the competition? Utilize the benefits of a creative logo design. Want to send a message to the consumers? CREATE AN ICONIC LOGO DESIGN!

There is an array of possibilities to choose from to get your very own iconic logo design. You can employ the services of a graphic designer or can simply hire an agency to craft the most creative and ingenuine logo design you have ever seen!

From Stuck to Unstoppable: 5 Reasons Why You Should Build a Strong Client Capturing Brand

Are you struggling to get clients to invest in your services? Feel you’re on the verge of marketing burnout? Here are 5 must-do branding strategies that will take you from stuck to unstoppable!

Are you running a service-based business and believe your branding is all about your logo,Guest Posting tagline and brochures? While these are important elements of your brands ‘touch points’ when I refer to your business’s brand what I am talking about goes much deeper than your stationery and tagline.

So what is a brand? Your brand is your reputation; it’s the promise of value you offer a client and the immediate thought that a prospect and/or client has when your business name is mentioned.

While it can take time and commitment to build a strong brand, it is well worth the effort if you want to build a thriving business.

Here are 3 signs that your service-based business has a weak and incoherent brand:

1. Your ideal clients/prospects are not investing in your services

Sending out weak, mixed messages will only confuse a prospect and a confused mind says ‘no’. If you are unsure of what makes you unique, what sets you apart from your competitors, and the value/benefits you offer your clients, then your brand communications will be ineffective in showing your prospect why they should be investing in you and not your competitors.

2. You feel on the verge of marketing burnout, exhaustion and desperation

What often occurs when businesses are not generating the results they desire is that they increase their marketing efforts. However, the problem is not the amount of marketing being done but the fact that their marketing message is confusing and not speaking to the needs of your prospects, which leads us back to our previous sign of clients not investing.

3. You struggle to charge what you’re worth

A business owner with a weak brand will often find it difficult to charge a premium fee because they fail to demonstrate the value, benefits and results clients will achieve through hiring them. For this reason the level of income the business generates is often considerably lower than a business with a strong reputation and brand.

Here are five benefits of building a strong, authentic brand:

1. Position yourself as an expert

Having a strong brand will enable you to position yourself as a specialist to build a reputation as a credible authority in your field. Showcasing your knowledge and expertise in your articles/blog posts and through sharing your success stories and that of your clients is important.

Q: What are your strengths and talents? What makes you unique and sets you apart from your competitors? What stories can you share to showcase your expertise?

2. Charge a higher fee due to increased perceived value

It’s a well-known fact that experts and specialists are able to charge a higher premium for their services because of the perceived value.

When I first started the career coaching arm of my business some 15 years ago and compare it to where I am now, through building my brand and positioning myself as an expert I have been able to increase my fees by over 12000%. I would never have been able to achieve this if I had a weak and incoherent brand message.

Q: What’s the value you offer clients? What solutions can you offer them to help them overcome their issues and problems? Are you writing about this convincingly in your marketing materials?

3. Create a powerful, clear and consistent message

Having a clear understanding of your brand and your brand message will ensure that everything you write, including your articles, blog posts and social media messages continues to portray a clear and consistent message.

When planning my content I know the topics I write/speak about (including branding, marketing and mindset) will help service-based business owners in getting noticed, hired and paid what they’re worth. This is a consistent message that I continue to share with my community therefore building my reputation as an expert in my field.

Q: What are the topics you are an expert in? Do these topics relate to one target market? Is your target market interested in this topic? How frequently will you connect with your audience?

4. Attract your ideal client

A strong brand and brand message will enable you to attract and speak directly to the needs of your ideal clients. It’s vital you understand the problems and issues your clients are experiencing and demonstrate that you have the solutions to support your clients in overcoming these problems once and for all.

My ideal clients are service-based businesses that have amazing value to offer their clients however continue to struggle with generating the level of income they desire. My clients can see that I provide a solution to their issues in my article/blog posts and videos/podcasts and when they’re ready to take action and generate the level of income they desire they know where to find me.

Q: Are your communications attracting your ideal client? If not, is your message focused on the needs of your target market? Are you explaining the benefits and results your clients will achieve through investing in you?

5. Create a unique brand that is difficult to copy

While your competitors may try to emulate what you are doing, it will be difficult to maintain because an authentic brand is one that is unique to you and very difficult to copy and maintain in a believable manner.

Q: What makes you unique? What qualities and characteristics do you possess that have enabled you to generate amazing outcomes and can become your promise of value to prospects? Remember, these things are unique to you and will become an important element in building a strong brand.
To start building a powerful and authentic brand, ensure you identify your unique qualities and strengths; communicate a clear and consistent message that speaks to the needs of your ideal client; and continue to showcase the value and benefits your clients will achieve through investing in you.

Why Small Businesses Need Brands?

Are you a small business owner who still thinks “Why on earth do I need a brand?” Think again! Times have changed and it is time to move ahead and make the necessary changes.

Great branding is synonymous with longevity and for any business to be successful,Guest Posting you need to be able to sustain it. Hence you have to create a strong brand identity. In this highly aggressive world, every single company struggles hard to make an impact on the consumers’ minds. How do you manage to be a cut above the rest? The answer is simple. It’s your brand. You need to build a brand that speaks about your uniqueness and projects you in a way that makes you stand apart from the rest. If you still have doubts, here are some reasons why you absolutely need branding and how a strong brand can work for you.

A Brand Creates Your Unique Story

The budget is always an issue with small business owners and for marketing you need to set aside a substantial budget. So, if you don’t have a proper budget in place how do you go ahead with the appropriate Content strategy? Branding! You need to work laboriously on your brand and let it do the talking for you.

brand tell stories-medialabsLet your brand create an exclusive story that showcases your potential and uniqueness, thereby getting the much-needed attention that would be beneficial to your business. Potential customers should notice you and keep you in mind. They should be able to differentiate you from the others and form an unwavering business relationship with you.

A Brand Builds Credibility

People hate to take risks. They only build strong business relations with companies they can trust. To build that trust you need to build a brand that customers can relate to. From the words you use to the colors you choose, it must speak about your credibility.

A Brand Attracts Customers

We all have a soft corner for a particular brand isn’t it? Why? Simply because that particular brand attracts us and appeases us in a way other brands fail to. In the same way, try to create a brand that reaches out to clients because brands have a high potential of attracting and retaining customers.

When customers realize they can trust you, they will love you and will want to build a long-lasting business relationship with you. This will in turn help your business to prosper.

A Brand Makes You Confident

When you are confident with your brand identity, your confidence will spill over into your work. It will help you to stay focused and make the right decisions. The brand will show your commitment and dedication, allowing you to get the desired attention.

A Brand Attracts Right Talent

Hiring the right talent is crucial in every business. It might get difficult for you to identify the right people for your business if you don’t have any brand. Why would people work for you? It’s because they like your brand and would want to be associated with it.